THE SALON
The Future of Art Galleries is in Private Homes
By Ty Gaskin (Vogue Arabia)
Forget the white cube. The most exciting frontier in art isn’t unfolding in pristine galleries or oversaturated fairs—it’s happening behind closed doors. Across the Middle East and beyond, a new wave of private salons is redefining how we experience and engage with contemporary art. These aren’t public exhibitions, but intimate, invitation-only gatherings—often hosted in the homes of women artists and curators—where art is not merely viewed, but celebrated, critiqued, and lived with.
At the heart of this movement is a rejection of the transactional sterility that has come to define much of the commercial art world. Instead, these salons offer a return to something more human, more generous: art as a social act, rooted in conversation, cross-disciplinary exchange, and community. There are rules, of course. Rule one: the salon must be hosted in a woman’s home—no exceptions. Rule two: visual art must be presented alongside another form—writing, music, film, or performance. Rule three: remember, it’s a party.
This reimagining draws a direct line to the literary salons of Gertrude Stein and Natalie Barney, where transatlantic avant-gardes once gathered to challenge norms, share works-in-progress, and fuel the cultural vanguard. Historically, the salon was both social and subversive, offering a platform where new ideas could be tested away from the market’s glare. Think Stein’s steamy Saturdays in Paris, where Picasso and Hemingway clinked glasses with Cocteau and Toklas. Today’s versions echo that spirit, while addressing the modern fatigue with formulaic exhibition models.
One such iteration is “Le Salon,” a roving nouveau salon founded by Lauren Gardner. With gatherings staged across the globe, Le Salon honours the intimate spirit of early modern French salons, where art wasn’t just displayed—it was supported, dissected, and deeply felt. Gardner’s approach is rooted in tenderness: creating space for contemporary art to be experienced in ways often lost in the commercial churn of fairs and institutions.
“We’ve reimagined this concept for today,” she says in a statement about Le Salon’s ethos, “creating a space where contemporary art is experienced in a more tender and meaningful way – that’s often lost in traditional exhibitions, art fairs, and galleries.”
The Middle East is fertile ground for this shift. From Beirut to Riyadh, artists and curators are turning inward—transforming personal spaces into cultural incubators. These salons prioritise conversation over commerce, presence over publicity. Works are encountered in situ: above a sofa, in a hallway, accompanied by a live oud performance or a short story read aloud by its author.
As the art world accelerates—with biennials, booths, and branded experiences multiplying—this quiet countermovement offers a much-needed pause. It asks: what if the future of art isn’t bigger, but closer?
In the salon, art is still serious, still for sale—but it’s also personal. It’s lived with, danced around, talked over. And in that intimacy, a new kind of cultural space is taking shape—one that feels, increasingly, like the future.
Rediscovering the Magic of Paris’ Artistic Salons with Lauren Gardner
By Krystal Kenney (La Vie Creative)
Paris has always been closely tied to the art and culture scene. The cobblestone streets and historic architecture of the ‘City of Light’ have long inspired artists from around the world to pursue their creative dreams. In recent years, Lauren Gardner has been working to revive of one of Paris’ most cherished traditions—the art salon— and offers a unique blend of camaraderie, art, and inspiration.
The Historic Essence of Parisian Salons
Parisian salons have a storied history, deeply intertwined with the city’s cultural and artistic identity. In the early 20th century, salons hosted by figures such as Natalie Barney and Gertrude Stein became hubs of intellectual and artistic exchange. These gatherings fostered an environment where artists, writers, and composers could share their work, critique each other, and promote their creations to a broader audience and are the main influences for Gardner. This exchange of ideas and the friendships formed at these salons helped elevate many artists to new heights, including the likes of James Joyce and Henri Matisse.
A Modern Twist on Tradition
Today, Lauren Gardner’s revival of salons brings a modern twist to this longstanding tradition. These events provide not only a space to critique and share art but also create exciting opportunities to purchase and collect artwork in a more intimate setting. Unlike traditional galleries, salons blend the critique-based environment with a space for experiencing and buying art. The focus is on creating a place where both artists and art enthusiasts—from corporate professionals to dedicated collectors—can come together in friendship and artistic appreciation.
Celebrating Diversity in Creativity
One of the remarkable aspects of these modern salons is Lauren Gardner’s commitment to inclusivity and diversity. While honoring the traditional women-led hosting of salons, today her gatherings welcome both male and female artists, fostering an environment filled with warmth and creativity. The gatherings often take place in women’s homes, creating an atmosphere that is both intimate and welcoming, allowing for free expression and collaboration among all attendees.
Curating Artistic Talent
For Lauren, selecting the artists featured in these salons is an evolving process rooted deeply in personal connections and friendships. She aims to bring in a diverse range of creatives, often introduced through personal networks. Selection is not limited to the quality of art itself but extends to the character and soul of the artists, ensuring that the salons become a space filled with positive energy and camaraderie.
Overcoming Challenges in Revival
Reviving this historic tradition comes with its own set of challenges—chiefly, finding the right space that embodies the warmth of Parisian salons. The personal, home-based setting is crucial to maintaining the essence of the salon experience. Yet, logistical challenges such as negotiating with landlords or managing neighborhood expectations often add an element of excitement to the proceedings.
Future Prospects for Salons
Looking forward, Gardner’s ambitions for these salons are grand. She has a vision to cultivate a new society of art collectors by making art more accessible and removing the barriers often associated with traditional galleries. For Lauren, the dream even extends to establishing permanent salon houses in both Paris and New York, venues where artists can reside and share their work continually. As the salons continue to grow, they offer a space of authenticity and connection—reminding us of the power of art to bring people together. These gatherings are not just about admiring art but creating real, meaningful connections between individuals, artists, and potential collectors. In a world where digital interactions often prevail, the resurgence of Parisian salons provides a refreshing return to face-to-face connections, rich in artistic dialogue and shared experiences. As these gatherings continue to evolve, they hold the promise of creating vibrant artistic communities that thrive on support, inspiration, and the shared love of creativity. For more information about the salons, visit itsthesalon.com.